Katrina-Shraddha-Veet, hair removal brand announced that the actress of Bollywood Shraddha Kapoor as the brand Ambassador for the product. Supermodel turned actress Katrina Kaif was the only Ambassador of trademark Veet. Now the company has raised a new face Shraddha Kapoor Katrina Kaif for the spot TV and other branding of the product.
The association with the mark, Shraddha Kapoor said: “I am delighted to endorse a brand I have used since my teens. Veet is a brand that has been repeatedly introduced innovations in the category of hair removal which not only provides the facility of waxing at home but also ensures the smooth skin and touchably soft. With this new campaign I look forward to highlight the various implications of the use of the Shaver and awareness around best ways to get a smooth and beautiful skin. »
Commenting on the new ads, Nitish Kapoor, Managing Director, RB India said: “we are proud to sign Shraddha Kapoor as Ambassador of the Veet brand, the powerbrand across world leader in depilatories hair.”. It embodies the values of Veet beauty and self-confidence and this association will help us to penetrate further forward in a younger audience through the markets”.
Determined to drive change, this new venture by the mark strongly reinforces Veet aim to change the attitude of women towards the smooth skin and personal hygiene.
The campaign will be aired from February 10, 2015 across the India.
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