Just at the moment where we had finally stopped hyperventilating in the next line of cosmetics of Rihanna Fenty (read the exclusive interview here), the pop star went and fulfilled our dreams of beauty everywhere again. Today, the 27-year-old announced the opening of his own Office, Fr8me style and beauty. The company based in L.A., which she founded with Manager Benoit Demouy (formerly), will represent make-up artists, hairdressers, Manicurists and stylists looking for book advertisements, editorial, advertising campaigns shoots and red carpet appearances, reports The Hollywood Reporter.
“We are fortunate to have some of the best artists at Fr8me, but I also have a soft spot for the search for new talent with extraordinary skills,” said Rihanna in an interview at the exit. “Hair, make-up and styling play an important role in creativity”, Rihanna told THR. “I am very engaged in this part of my approach, so this agency was an organic thing for me to do.” William Morales (RiRi personal makeup artist), stylist Jason Bolden (who works with Taraji P. Henson), and Patricia Morales and Marcia Hamilton hairdressers were the first to jump on board. “We are fortunate to have some of the best artists at Fr8me, but I also have a soft spot for the search for new talent with extraordinary skills!” says Rihanna.
Not only is the body makes sure to produce some art seriously beautiful, inclusive and pushing to the limit, but Rihanna industry connections could be change for the people it signs. She is already known for scouring the internet for hidden (as his henchwoman Sanam BBHMM) talents, so get your ready beauty pros, Instagrams. If there is a woman that we want to represent us in this world, it is Rihanna.
With Fr8me, Rihanna has also launched a photo agency, entitled hilarious A Dog Ate My Homework. We like to see the entrepreneurial Tycoon to expand its scope. And he gives her a personal directory of hairdressers to choose when it contemplates its next look breathtaking.
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