Proenza Schouler has its first multi-model-campaign launched for autumn 2015 shot by David Sims. The roster of beauties includes Liya Kebede, Anne Catherine Lacroix, Karolin Wolter and Liisa Winkler. The shooting was art directed by Peter Miles, with women in various actions poses creating shadows on the white walls. The gang of supermodels reflects tribal feeling of the clothes. We can’t wait to get our hands on these silver bangles and the worn black and white wide leg pants on Kebede. Stylistin Marie Chaix together chic ensembles during hair, with black headbands which was pulled from the face, was done by Akki, and the minimalist makeup was done by Lucia Pieroni.
Designers Lazaro Hernandez and Jack McCollough a group cast of models for the first time, reports WWD. Karolin Wolter, Anne Catherine Lacroix, Liisa Winkler and Liya Kebede all star in the show, by David Sims were shot. Also Peter Miles served as art director and Marie Chaix the shoot styled.
In the pictures are the models in static poses of total improvisation, which shows the jagged edges of the pieces they wear. The start and runway opening light grey quite unfinished tweed jacket with a patterned skirt, the orange brown long sleeve spiky dress with open shoulders and torn edges make stylistic duo with Liya Liisa wear them standing on one side of the shot. You seem to be, with and without the other two girls at the same time, which are closer to the front with stunning grey and rust monochrome Coatdresses with ridged edges on. On the other image a particular rest mob created the girls models walking in different from each other directions and rocking the gorgeous pieces that we estimate to have now. We get once more; adore the stunning transparent black and Red garments with many well organized dots and circles on it, which give some ethnic touch. And the glittery jagged grey and red dresses of indefinite length as well as absolutely enchanting look. Of course, the tights black are together Web signature of collection with all the pieces in the pictures. Also which is quite remarkably natural no-make-up look of the girls with wavy hair with a black ribbon?
Hernandez told the journal that he and McCollough were interested in “to catch a kind of freedom and creative improvisation between the girls. There was no preconceived idea of how the pictures would turn out in the end. Let the process complete directly the result.”
“We have four incredibly strong models, with which we personal relationships of our friend’s Gallery, algus Greenspon, and let the story unfold in the course of the day,” McCollough of the autumn/winter-2015 ad campaign said. “The images capture not only the spirit of the woman, which we design, but also the uninhibited creativity, which informs this collection.”
In related news, Proenza Schouler an agreement with L’Oreal last month start signed her first fragrance.
Hernandez and McCollough alluded to the brand newest venture during a lecture to the French Institute Alliance Française in April.
“Proenza Schouler is one of the major brands in the field of fashion inspiration, to redefine what it means to be a modern woman today.” You are the voice of a generation, “said Nathalie Durán, international general manager of L ‘ Oréal designer brands fragrances, Style.com.
In the last 10 years L ‘ Oréal has together with many luxury brands – such as Ralph Lauren, Giorgio Armani, to produce Saint Laurent and Viktor & Rolf-, fragrances.
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