After the enthralling world with the seminal Super color publication is FW15 with Super-shell in April, Pharrell Williams. The Super-shell project looks completely for the first time ever reinvent Pharrell-hand pick friends and creatives from all over the world the Shelltoe shoes developed the superstars into a canvas for the creation.
With the success of adidas collaboration with Pharrell Williams, who asks German shoe manufacturer, Iraqi British architect Zaha Hadid her own white ‘super bright’ to create design. With the legendary adidas ‘Superstar’ as a canvas, a unique work of art presents the men shoe pharrell’s favorite artists. “I’m big fan of Zaha Hadid,” says Pharrell. “I was always and is architects of our time and the history of one the most talent in my opinion with the types of forms and types of structures that transfers it from their minds imagination. I think that Zaha’s designs are just like your building, expand reality forever ‘ in ‘Artwork’ collection, the partnership is the Todd James and Mr Supershell, and is used for a very limited release in different parts of the world.
For this campaign, Pharrell Williams to work together with four artists: New York City-based artist Todd James, British-Iraqi architect Zaha Hadid, Japanese artist Mr (a former protégé of Takashi Murakami) and New York City-based artist, photographer and Director of Cass Bird. The “artwork” collection consists of 10 superstar sneakers, which have a different graphical treatment on each shoe, where each artist their own personal creative flair to the Shelltoe of the four superstars brought forth, while Pharrell developed six of his own in a confrontation with color and its relationship with vitality and energy. Each design is in black or white available Colorways. These models are to be mixed and in a number of ways, some creative expression of the carrier allow matched.
Pharrell Williams Super-shell X adidas originals 2015 autumn / winter “Artwork” collection in different regions around the world for a limited release is set. Watch the video for the campaign below, followed by four other shorts where each artist explains Pharrell and what they brought to their respective shoes.
For feedback join us: