The future looks brighter Mulberry in these days, but that does not mean, the British brand is its heritage to play the past. In autumn 2015 campaign, current muse and Brit ‘It’ girl Georgia May Jagger channels 70s London against a backdrop of weathered brick and cast iron.
Rock ‘ n roll heiress Georgia May Jagger and her signature gap teeth smile are the stars of the mulberry 1970s inspired autumn 2015 campaign. Shot on the stories, the streets of Chelsea, London, the ads the brand from traditional British heritage with a mixture tailored to capture, moderate separates and pieces of colored serving as a backdrop for the cranberry Bayswater and Cara Delevingne bags printed Paisley.
Autumn winter marks the beginning of a new era for mulberry, as the brand, former Celine welcomes Helmer Johnny coca as Creative Director. But there’s a familiar face of Mulberry in the form of Georgia May Jagger starring in the first season under his leadership.
The 23-year-old nails preppy 70s style in the typical British shoot, photographed by Alasdair McLellan in Chelsea.
A large, bouncy Blowdry swings, Georgia can models Plaid coats, cozy knit as well as a printed jumpsuit and matching neck scarf, which lists now firmly on our purchases for next season! Of course there is plenty of arm candy to seduce us – this is Mulberry finally. As well as the iconic Bayswater there is the new season bags-carry all Roxette and mini-Jamie complete with statement necklace.
Georgia May said about her this shoot: “Shooting the Mulberry campaign was great – it was so nice to be out on the streets of London! Chelsea is such an iconic place, I love the architecture. And of course, Mulberry is such a quintessentially British brand, so it was the perfect setting.”
According to Mulberry’s CEO Thierry Andretta: “Mulberry is proud to be British and it is important to keep this spirit of British cool alive as we continue our international growth. Mulberry is also proud to be the largest manufacturer of luxury leather goods in the UK.”
The mulberry fall 2015 power purchase has been Bayswater bag, the classic for a while now, as well as the more recent pieces by Roxette and mini-Jamie that purse drawer ends are bound in tour. Georgia may Jagger’s own words, “shoot the mulberry campaign was great – it was so nice out there on the streets of London be!” Chelsea is such a legendary place, I love the architecture. And of course, mulberry is such a typical British brand, so it was the perfect setting.” Because she had replaced advertising by 2015 as the face of Mulberry spring/summer brand Cara Delevingne, it was also subject, Jagger for the autumn and winter rather useful, seasons especially since she looked so good in leather pants and pretty black pumps with the extra gloss. This time around, we loved more than the clothing to see the focus on the handbags, but the focus is on Georgia in the video ad had a bit too much. Sold Mulberry finally fashion and not the girl properly?
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