To celebrate of the opening of the Max Mara’s demanding new flagship store in London, in the old Bond Street, the Haute Couture Pack distracted by the morning commute, coffee or Chelsea flower show in the elegant world of the resort, understated glamour and the soft hum of the jazz music…
Resort should seduce you with the clothing and the spirit of the easy nonchalance, which creates relaxing feeling of the time, instead of rushing you. London style and spirit inspired and Savile Row tailor, is around the corner by Noel cowards favorite Max Mara merged with the elegance of another era with Cecil Beaton it eye and timeless belief that “Fashion is indescribable.” The collection took its inspiration from Beaton it post war pictures of London and with a modern flowering of new workers and social media muses, including Charlotte Dellal, Caroline Issa and actress Amy Adams, front row sat pretty pink fused. Here, the atmosphere was so relaxed as the soft rags the first raglan sleeves and as sensual as the softest yarn that envelops every skyline.
Max Mara sent a collection of everyday elegance, understatement for resort 2016 and refined. Opening contact with the da, sophisticated marine stretched double-face wool and Crêpes with calcareous pinstriped lines that stretched like a careless smoke drag from a cigarette. Soft Casuals, waist laced and gently smoked and Lurex racer back designed mink muffs and mittens in palate climes with Boxer-style as dark and thunderous as you ever disagree with. Floral prints, inspired by Beatons flowers, exploded over silk; a floral corsage embellished his gray sweatshirt with mossy green tones in shades of buttery yellow to purple and rich Vermillion. Abstract grey silk printed how litter rain clouds to silver Lurex vest dresses was the collection of London character Max maras signature Luxe with strips of the regiment a steady prevail over the contradictions of the soft monochrome silk flower prints bed jackets, overalls and school style of scarves in mink.
The effect was an effortless elegance, a modern sporty Luxe contradictory and casual, like the weather and the women’s open all year round, to wear it so well.
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