The CFDA/Vogue Fashion Fund offer promising designers the opportunity to flourish in two ways: it gives them money, and it gives them the name recognition in the fashion industry, and both are extremely valuable. Now MAC takes its support to emerging talent to the next level by allowing the remarkable Alumni category fashion women create their own collection of colour capsule for the brand.
Juan Carlos Obando, Tome, Cushnie and Ochs, Tanya Taylor and Chromat, which rose from finalists for the award, was selected by MAC to take their skills from the track to the beauty industry. Each designer will develop a concept for a collection of six pieces makeup that “captures the essence of their vision.” A panel of judges will weigh at the beginning of next year, and the ideas of the winner will go into production for an official collection which will be available for sale in late 2017.
This partnership does not resemble anything MAC has done in the past – even if the company is recognized for his collaborations zeitgeist-y, it’s more a contest than a collab. Three senior MAC officials, including longtime Director creative brand, James Gager, will supervise the nominees, who will also receive lessons in the formulation, packaging design and marketing. Former finalist Fashion Fund Prabal Gurung will also serve as one of the judges.
As much as this new may seem something that isn’t really titillating to the fashion flock, it really is a fun way for the brightest minds again in making their first foray in the makeup mode. In the meantime, you can stay abreast of travel designers via the hashtag #MACxCFDA and the’s @MACcosmetics and the’s @CFDA social media accounts for, Oh well, the next two years.
For feedback join us: