Joan Smalls has just announced that it has a partnership with Estée Lauder, to launch a lipstick collection of 12 matte shades. The model first came the idea of creating her own lipstick line, after their purple-hued lips in the 2014 met Gala so much praise on social media. She loved the positive reaction so much that she decided; follow this path and a collection with the beauty brand to develop.
Joan Small supermodel looks is the envy of women everywhere and now the 27-year-old proves once again why she is top fashion stars in the world, in a new beauty campaign for Estée Lauder star.
Other model Kendall Jenner fabulous footsteps teamed Joan, in Puerto Rico born and now based in New York, to create matte sculpting lipsticks, with a common line of pure color envy them on their own perfect pout in the new print and video-show presented the popular cosmetic brand.
Speak revealed about the inspiration behind the new collection, with Joan, she a depth, mat plum – came with the first shade for the line – while preparing for the year’s met Gala. “” I knew that my dress was a simple Tan is dress by Vera Wang, and I was just kind, like, “This needs something,” ‘ she explained
Sealed with a Kiss: Joan stars in video and a print campaign for the brand, the modeling of a simple beauty look is all about lips
And it is these shadows, the Joan ‘Commanding’ named, that the stage in the new video campaign Center. Explains that she turned her following you get 1 million strong Instagram named help, added Joan that she’s a strong, fat makeup look loves – something, this color to select that perfect for is.
She said, ‘I believe in self expression,’ add: “If you go [with your makeup] for him to go, then go hard!”
The video campaign for the collection that was booked, follows Joan as they have their day Estée Lauder website from the date goes, she wakes up and choose your lipstick shade, while wanders through the streets of a city, and finally, when she falls into bed at the end of a long day.
We are pleased to find two takes on the bright orange hue – furious and volatile in the collection. Lips red lacquered has always been the symbol of passion and sensuality and nothing could prevent that Joan furnishing us with scarlet, Crimson, Black Cherry, deep Burgundy shades. Their reckless spirit is vibrant pink with “Pure color envy” (neon azalea) shadows are also expressed in the line. Share the Selfies with purple lips might be interested much shameless Extrovert, violet and stronger options. A few chocolate pigment lipsticks in the charming collection are included.
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