H & M is proudly, its autumn guest collaboration with the Paris House of Balmain. A true bastion of French luxury, Balmain – under the creative direction of the young Olivier Rousteing – has become a global pop culture phenomenon. Last night went Rousteing and his friends of Kendall Jenner and Jourdan Dunn the red carpet at the Billboard Music Awards, revealed the first pieces of the collection. Through social media, H & M and Balmain fans invited to join a movement of solidarity: #HMBalmaination.
“I want to talk to my generation: this is my main purpose as a designer.” H & M allowed me the unique opportunity brings everyone in the world of Balmain, getting a piece of the dream and create a global #HMBalmaination: a movement fueled by togetherness on a Hashtag. The cooperation was extremely natural me, because everyone with the H – and M-brand can connect. It calls for unity, and I am in favour “, says Olivier Rousteing.
In the year 1945 founded in Balmain ever true to the vision and the spirit of the founder, expression, energy, fun, fun and freedom, with appeal for all remained. Rousteing created a unique identity for the House, his Couture DNA at the same time respect and rooted in the moment, but with a showbiz flair. It was a natural decision for the signature of Balmain pop charm through collaboration with H & m to mark.
“We are thrilled to have the Balmain as our Guest Designer for H & M and a really to create experience for everyone.” With its mix of Couture spirit and leisurewear attitude has Balmain, while opulent a unique style and direct, sensual and energetic. It is also closely associated with the show business and music worlds, adds another element of surprise”, says Ann-Sofie Johansson, creative Advisor at H – & – M.
Free November worldwide and online, the collection have 5 in about 250 stores clothing and accessories for women and men.
H & M Hennes & Mauritz AB (H & M) was founded in Sweden in 1947 and is synonymous with affordable, as well as current and high-quality fashion. H & m has a wide range of products, which is divided into a number of different concepts for women, men, teenagers and children. The company clothing due to collections own designers, pattern makers and buyers. H & M has more than 132,000 employees and 3,500 shops in 58 markets, including franchise stores. For more information, visit hm.com.
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