Helena Christensen Tries Her Hand at Fashion DesignHelena Christensen’s first collection is a winter series of 20 models that comes in two drop-in October and November 2015. The collection reflects both the well dressed, feminine style that is its core InWear and an important part of the brand’s design DNA, and Helena Christensen’s unique artistic sense of style and design.
The first delivery conveys a general mood of the party, sophistication and Poetics, while the second shipment consists of home wear must haves, which express precise for the Helena’s feeling relaxed, but at the same time stylish look.
From 2016 will be included as InWear Helena city a supplement to its four InWear annual collections. In addition, it will be launched four separate Express-collections designed by Helena Christensen.
InWears design manager Jette Romvig has worked closely together with Helena Christensen with the process of the of the new ranges.
-InWear and Helena share a strong belief that good style is timeless and best achieved by mixing simple elements on a personal and relaxed way. We are very proud of our collaboration with the style icon Helena Christensen. She has an original approach to fashion, where she interprets the design so that it appears as something special. Helena’s creative approach provides an interesting contrast to his clean and modern InWear look, says Jette Romvig, which together with the sales team is looking forward to present the new collections for purchasers at the upcoming trade fairs.
Cooperation is an advantage for both parties. I can add something personal to, and his InWear InWear team can teach me a lot more about the design process. One of my very first jobs as a model was actually for InWear. Now do I work for them again, but in a completely different way. It feels good and right, says Helena Christensen.
-Have chosen a In Wear collaboration with Helena Christensen to strengthen the good development marked. It’s a completely unique story that Helena Christensen, who has previously been the model for InWear, now takes part in the innovative design collaboration with InWear by Helena. She adds a genuine and authentic “extra spice” that shows what InWear also. The cooperation with Helena Christensen gives us the opportunity to reach a broader audience, and I hope that our customers can see the overall potential InWear can offer as a partner.
For feedback join us: