It is quite known that celebrities such as Kim Kardashian and Rihanna can commands up to $100,000 appearance fees, if they first row sit at a fashion show (what, they were there, to see what hem up to this season are intended?). And of course knows of any celebrities often borrow or gifted the elements, which they wear on the red carpet. But less well known is the shadowy “” red carpet “Economy”, where celebrities command big bucks in particular designers are displayed items. Not to you bum out or so, but wearing a necklace can net a celeb – more than most people in one year.
The Financial Times reported that “Actors can command up to $100,000 per appearance for wearing a particular gem.” Although this statement has not been confirmed (and designer of such charges mother, keep these celeb endorsements seem inorganic), it is Chopard in accordance with Vanessa Friedman’s statements last month about Charlize Theron’s partnership with the French jewelry designer.
FT reports that the Chopard 11 celebrities in Cannes this year, including Julianne Moore, shown here and Lupita Nyong’o ‘ o dressed. Using the six-figure sum, as a rule of thumb, could mean that an expense of more than $1 million. So is it worth?
For the brand, the logic is simple: celebrities on the red carpet events offer a degree of visibility and enthusiasm for their product in addition what can buy traditional advertising. “It doesn’t matter whether your jewels in the most beautiful showroom or on the front of a window on Bond Street are; “ultimately they remain, one-dimensional, says Caroline Scheufele, co-President, and artistic director of the brand. “On the body of beautiful and charming actress alive pieces in a very powerful way.”
Of course sales drive. Absurd, as it may seem, Julianne Moore it’s last appearance on the ball met Irene Neuwirth caused her to sell Emerald cuffs – even at the price of $150,000. With so much profit in the game, are we really surprised celebs not #Askformore if you simulate jewels.
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