Chloé celebrates friendship in this fall with the new autumn-winter-2015 campaign. The French fashion house is a tribute to its heritage with the campaign; refer to the time in the year 1952 when founder Gaby Aghion borrowed her friend’s name, to launch the brand.
With friends and colleagues the Polish model Anja Rubik and German beauty Julia Stegner, the last in a Chloé ad together 10 years ago featured, the campaign sees the women you go arm in arm through the trees-lined streets of the legendary Parisian Jardin Luxembourg.
The pair “stock stories” against the background of classical French architecture and nature in the autumn, with Rubik’s strong features the the boyish touch of the season and Stegners feminine grace collection of the softer spirit of the House and the new collection flowing silhouettes. The shooting by Inez Van Lamsweerde & Vinoodh Matadin, captured was inspired by the early twentieth century English intellectual set the Bloomsbury group, but contains also the elegance of Paris in the winter.
The clothes represent this combination of childishness and femininity with floral Crêpe and silk velvet with heavy, combined with sleek, masculine tailoring. The tasseled suede leather, the bag ‘Hudson’ and the smooth ‘Hayley’ purse take center stage.
“This season I wanted to the Chloé girl play between a brave, the sweet, boyish sensuality and femininity, which defines the eclectic Sisterhood of the Bloomsbury girls”, Creative Director Clare Waight says Keller. “For me Anja and Julia define the modern spirit of the Chloé girl that still 10 years so amazing are fresh and youthful as their first campaign together.”
Chloé is not the only label, three new diamond jewelry collections focus on friendship in this autumn – beginning this week Tiffany & Co. unveiled inspired by the “cherished connections between friends and loved ones.”
After fashion week pictures are daily homage to friendship as a way, Chloé to honor history. Founder of the brand, Gabrielle Aghion, borrowed money from a friend to start the legendary French fashion house. Aghion passed unfortunately shortly before Chloe’s spring 2015 shows last September 27th. She was 93.
Already in January featured Chloé models Caroline Trentini and Eniko Mihalik in his carefree spring 2015 campaign.
“This season I was a truly legendary 70’s year’s beauty on the search. Caroline and Eniko have that look, so indicative of the 70s-era; Hair unkempt, blushing skin fresh, natural look, soft freckles and Sun, it reminds me so much of the women of the time,”Keller said about last year’s campaign.
Walk in the Jardin du Luxembourg in Paris the couple are immense amount of energy, which could have women love and friendship. Embrace the two blondes seem so glamorous wear clothes by Chloe’s autumn 2015-collection which we worshipped when it came to the start and runway show. The first picture shows the couple at the end of a beautiful alley, Anja wears a dark blue liberty floral printed chiffon Maxi dress with front slit crowned with an asymmetrical black vest and Julia in a land of long blue trench coat with metal button lines either side or a matching trouser suit with white shirt under. As long as the picture looks so good, we thank who need photographers, because, that we have no idea of the choice of a proper place where these outfits would go, but the picture is now more than clear. The same applies also over the long A-line skirt that has incredibly diverse patterns and a rear slot, the obviously fashionable when topped with a monochrome black chiffon Sweatshirt appears. The overall picture is a small saddle black handbag and chunky black high-heel boots. And talk open V-neck about the black velour dress with fat naked breast world with strong willpower; we should say that once again our mind blew it: it is so attractive, with that tiny thin belt and this black long boots leather!
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