Burberry has been consistently ahead of the game when it comes to merging fashion and technology. At London fashion week a year ago it was the first fashion brand, Twitter that “buy button” and just last week to test, it became the first designer label, to launch a channel on Apple music. But that’s not all for his remarkable, tech-related news of this season.
The new Snapchat show is available on Burberry account beginning at 2:00 PM ET on Sunday, Sept. 20. The social media platform will offer behind the scenes videos and photos from his collection spring/summer 2016, which will disappear after 24 hours. Designers are capitalizing on social media in large ways of this season. With vampire teeth Misha Nonoo broke the mold when she unveiled her spring collection on Instagram and a group of fashion insiders joined the new pieces in photos, to wear busy on their personal accounts. And now Burberry, also is tech set and the start and runway experience completely reinventing the.
The U.K. label is going full – on millennial and start the first on Snapchat show – which we would argue the hottest app in fashion is right now. Followers of the brand Snapchat get a exclusive sneak-peek at the full cast spring 2016, as the finishing touches are made.
Burberry Chief Creative and Chief Executive Officer Christopher Bailey said about the co-founder and CEO of Snapchat “With Snapchat, Evan Spiegel has created a phenomenal platform that captures the spirit of a moment,”.
Spiegel said about it “Burberry is an iconic brand and it’s a thrill for us to give our community the first look at their new collection,”.
A spokesman for the brand told WWD “This partnership with Apple Music is an exciting next step in a long-standing relationship with Apple and in our support of emerging British talent,”. He further said “The platform is a perfect fit for us because it allows us to take our unique collaborations with British musicians both new and established to as many music fans as possible and in a deeper and more connected way than ever before.”
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